An important influencer in the tech sector is Canadian businessman, author, and speaker Brian Wong. He is well known for his co-founding of Kiip, a mobile advertising platform that honours users for their accomplishments within apps. Although he worked with Kiip, his influence and contributions go far beyond that.
Education and the early years
Vancouver, British Columbia, was the place of Brian Wong’s 1991 birth. Starting his first company, a website that sold candy, when he was just 14 years old, he demonstrated an early interest in technology and entrepreneurship. When Wong was a student, he majored in business and marketing at the University of British Columbia.
In order to work at the social news website Digg, Wong relocated to San Francisco after earning his degree. Wong first started to formulate the idea for Kiip while he was working at Digg. He understood that traditional mobile advertising was frequently invasive and ineffective, and he thought there was a chance to develop a new model that would be more rewarding and engaging for users.
Courtney Guertin and Amadeus Demarzi, two of Wong’s coworkers, and he co-founded Kiip in 2010. The platform allowed marketers to reward users for completing in-app tasks, such as beating a game’s toughest level or logging a certain amount of miles in a fitness app. Discounts on goods, free samples, and other benefits were all part of the rewards.
Kiip gained investors like Hummer Winblad, Relay Ventures, and True Ventures after it became an overnight success and raised over $32 million in funding. By 2013, Kiip had alliances with over 700 mobile applications and was dispensing over 500 million rewards each month.
Wong has experience as a speaker and author in addition to his work with Kiip. Speaking engagements at TEDx, the World Economic Forum, and the Cannes Lions International Festival of Creativity are just a few of his appearances. In addition, he has written a book titled “The Cheat Code: Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success” that offers useful guidance for business owners and professionals.
Dedicated to philanthropy, Wong is also. Having established the Kiip Foundation, he now contributes to organisations that support wellness, health, and education initiatives. The foundation has supported groups like the American Red Cross and DonorsChoose, and it has also started its own initiatives, like the Kiip Build a Better Future campaign.
A remarkable person, Brian Wong has accomplished a lot in his short life. The tech industry has greatly benefited from his creative thinking and entrepreneurial spirit, and his dedication to philanthropy serves as an example to others. There are many lessons to be learned from Wong’s example, regardless of your interest in his work with Kiip, his public speaking engagements, or his writing.